In the Philippines, a new kind of business movement is taking root—one that measures success not only by profit, but by its impact on people and peace. Among the pioneers of this emerging approach is Coffee for Peace (CFP), a social enterprise based in Davao that sources coffee directly from indigenous and smallholder farming households in conflict-affected areas of Mindanao.
CFP InfoComm Team
A recent study by the Asian Development Bank (ADB) and a report by Rappler highlighted Coffee for Peace as one of the country’s inclusive businesses—enterprises whose core operations address the needs of low-income communitieswhile remaining commercially viable. Unlike traditional corporate social responsibility (CSR) programs, inclusive businesses integrate social impact into the heart of their business model.
In the agribusiness sector, Coffee for Peace stands out for its commitment to economic empowerment and peacebuilding. Founded by Joji Pantoja, together with her husband Dann, CFP partners with indigenous peoples and former combatants, training them to grow and process quality coffee under fair trade and sustainable standards. The enterprise creates livelihood opportunities that help stabilize local economies while fostering dialogue and reconciliation among historically divided communities.
Coffee for Peace joins a short but growing list of Philippine enterprises recognized by the ADB as inclusive businesses—alongside companies such as Generika Drugstores, Globe BanKo, and Human Nature. Each of these organizations demonstrates how innovation and compassion can work together to reduce poverty and create shared prosperity.
In a nation still marked by inequality and regional tension, Coffee for Peace offers a hopeful brew—a tangible example that peace can be sustained when justice and livelihood meet at the same table, over a shared cup of coffee.
