Tag: coffee for peace


In joyful response to God’s initiative and provision, PeaceBuilders Community Inc. (PBCI) and Coffee For Peace (CFP) have agreed to work together in a joint ministry with the Unifrutti Group of Companies (UGC), along with their foundations — Unifrutti Foundation Inc. and Hineleban Foundation Inc. (HFI)– to advance Peace and Reconciliation (PAR) initiatives in the Province of Bukidnon. This was documented through a Memorandum of Understanding signed by the leaders of both groups last 20 September 2011 at the PeaceBuilders Community office in Davao City, Philippines.

Unifrutti is one of the Philippine’s biggest producers and exporters of Cavendish bananas and pineapples and operates in Bukidnon, Lanao del Sur and Davao del Sur.  Unifrutti is the mother company of Mount Kitanglad Agricultural Development Corp., Mt. Kitanglad Agri-Venture Corp., Wao Development Corp. and Prinetines Meadows Development Inc.

The dreams of PBCI-CFP resonates with the vision and mission of UGC and HFI.

UGC-HFI Vision states:

We are stewards of God, involved in efficiently producing quality fresh fruits & vegetables.  We share the fruits of our lands with our communities.  We provide a better quality of life. We contribute to the peace and development of our brother Muslims, Cultural Communities & Christians in Mindanao.

The mission statement of UGC-HFI excites us:

We are a God-centered organization, united as One Family.  We uphold God’s values of Love, Truthfulness, Trustworthiness, Discipline & Perseverance.  We want to be the preferred supplier of best quality fruits & vegetables farm produce to the markets that we serve, adding value to our customers at a reasonable cost.  We are committed to improve the quality of life of our brother Muslims, Cultural Communities, and Christians by pursuing agricultural activities in our lowland & highland farms.  We will expand our investment presence in the Autonomous Region in Muslim Mindanao (ARMM) to support our country’s aspiration for lasting peace through economic development.  We will safeguard the interest of our shareholders by providing fair returns for their investments.  We will preserve and restore the environment by implementing reforestation and other enhancement measures to maintain the ideal micro-climates conducive for sustainable agricultural production.  We preserve and restore the environment.

Both PBCI-CFP and UGC-HFI believe that God is the One opening this door for our groups to do PAR ministry together. John Perrine, Chairman and CEO of Unifrutti Group of Companies, expressed this in his own words: “I believe that the goals of our respective groups are very much aligned and that our strengths are truly complimentary.”

PBCI-CFP and UGC-HFI will work together in sending a total of 12 teams of PAR community organizers to three verified armed-conflict zones between October 2011 and October 2012.  Each team will be made up of three full-time personnel —  the lead PAR community organizer, an administrative assistant, and a local guide. This partnership is planning to send three teams per quarter between October 2011 and October 2012.  Dann and John Perrine, along with their respective staff, will coordinate in this aspect of the partnership.

PBCI-CFP and UGC-HFI will also work together in developing Coffee Farming Technology in these zones in accordance with Fair Trade Principles. Joji and Renee Araneta-Perrine will coordinate in this aspect of the partnership, with the assistance of their respective staff. Renee is the Marketing Director of Hineleban Foundation. She is John’s wife.

This joint ministry of peace and reconciliation (PAR) is based on a faith-perspective that God is already at work among the people of our land even before we plan and act.

We understand peace as enjoying harmony in our basic human relationships through the transforming power of God: harmony with the Creator—spiritual transformation; harmony with our being—psycho-social transformation; harmony with others—socio-political transformation; and, harmony with the creation—economic-ecological transformation.

We understand reconciliation as building relationships between antagonists. The primary goal is to seek innovative ways to create a time and a place to address, to integrate, and to embrace the painful past and the necessary shared future as a means of dealing with the present.


Permanent link to this article: https://waves.ca/2011/09/20/we-signed-a-memo-of-understanding-with-unifrutti-group-and-hineleban-foundation/


Kublai Milan, his wife Maan, Dann, and I had a meeting about a children’s coloring project he’s working on in partnership with the University PAR Team of PeaceBuilders Community. We’re now ready to print them.

Book One is about Peace.

Book Two is about Joy.

Book Three is about Love.

Dann and I were so happy to see the whole Milan family. Maan and I had a few moments to update each other with our respective journeys.

Kublai shared his new huge visual arts projects in various places in Mindanao. It’s so energizing and refreshing to listen to his creative ideas.

Maan and Kublai also helped us take care of Akira–the daughter of Frani Catua, one of our baristas at CFP.

Kubing and Kunta, the two sons of Kublai and Maan, enjoyed our fresh juice and pastries at CFP.

What a great Saturday afternoon with a beautiful family!

Permanent link to this article: https://waves.ca/2011/06/04/kublai-and-family/


Bennette Tenecio, Joji Pantoja, and Kriz Cruzado represented Coffee for Peace and PeaceBuilders Community at the PBSP-Citibank BiD Challenge 2010 Awarding held in Rockwell Tents, Rockwell Center, Makati City, Metro Manila, Philippines

Praise God! The Lord has confirmed among the business leaders in the Philippines that putting the interest of the poor and the environment in the heart of a business plan is not only possible, but financially viable. I, along with my team, are so excited and encouraged to pursue our dreams.

The Philippine Business for Social Progress (PBSP) and Citibank Philippines recognized the vision of Coffee for Peace (CFP) as a viable social enterprise during the Business in Development (BiD) Challenge Philippines 2010. CFP received a reward of PhP 100,000 from PBSP-Citibank as one of the ten winners in the BiD Challenge Philippines 2010.

In that same event, I was also surprised by another PhP 50,000 award given to CFP by The Foundation for Sustainable Society, Inc. (FSSI).  The award plaque says:

The Foundation for a Sustainable Society, Inc.
proudly presents
the Triple Bottom Award to
for rendering
the most inspiring enterprise story
of financial viability
while putting
the interest of the poor and the environment
in the heart of its business plan.

Their effort to achieving a sustainable society
is being greatly appreciated by all of us.

Awarded this 30th day of May in the year 2011.

Martin N. Tanchuling

The Triple Bottom Award refers to PEOPLE, PLANET, and PROFIT.

Now, God has given me more confidence in presenting this business plan to investors who share our heart and mind in doing business.


Permanent link to this article: https://waves.ca/2011/06/01/the-interest-of-the-poor-and-the-environment-in-a-winning-business-plan/


I thank God that this is actually happening! I'm so excited for the the B'laan First Nation's first coffee export to Canada. This will put them on the map of Fair Trade. I hope this will help them get their message across regarding their aspiration for their right to self-determination as a people. Thanks to Stacy Toews of Level Ground Trading, Len Rempel of Ten Thousand Villages, and all our friends and family in Canada for making this possible!


We sent the first batch of our B’laan coffee beans export to Level Ground Trading in Vancouver Island, Canada.

The Coffee for Peace (CFP) management team–Kriz Cruzado, Keith Grubaugh, and I, with the help of the whole CFP staff and the PeaceBuilders Community–made this possible. Pastor Fred Fredeluces, our Arabica coffee production guru, has been walking with us and guiding us since we started connecting with the Bl’aan Tribe.

Pastor Malsi Buan, the spiritual leader of our partner community among the B’laan First Nation in Mt. Matutum, was there to send the 10 sacks of Arabica coffee off across the Pacific Ocean.

Pastor Buan was so happy that their tribal identity has been respected and dignified: “Hindi man ako makapunta sa Canada, pero ang aming mataas na kalidad na kape ay magbi-bigay saya sa mga kapatid natin sa Canada.” (I may not be able to go to Canada, but our high quality coffee will be enjoyed by our Canadian brothers and sisters.)

He told us to thank the Canadians, in behalf of his tribe, for treating their coffee growers justly through fair trade. It was in January 2010 that a group of Canadians went to this B’laan community in Mt Matutum. During that visit, they shared their life-stories together, expressed mutual respect to each others’ culture, and promised to partner with each other through fair trade.

CFP is committed to advance Fair Trade, not just for marketing purposes, but to really see genuine justice and peace among the coffee farmers in the Philippines, specially the Indigenous People–whom CFP regards as the First Nations in this archipelago.

Some of the Fair Trade Principles which we faithfully follow at CFP are:

:: CREATING OPPORTUNITIES FOR ECONOMICALLY DISADVANTAGED PRODUCERS. Fair Trade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers who have been economically disadvantaged or marginalized by the conventional trading system.

:: TRANSPARENCY AND ACCOUNTABILITY. Fair Trade involves transparent management and commercial relations to deal fairly and respectfully with trading partners.

:: CAPACITY BUILDING. Fair Trade is a means to develop producers’ independence. Fair Trade relationships provide continuity, during which producers and their marketing organizations can improve their management skills and their access to new markets.

:: PAYMENT OF A FAIR PRICE. A fair price in the regional or local context is one that has been agreed through dialogue and participation. It covers not only the costs of production but enables production which is socially just and environmentally sound. It provides fair pay to the producers and takes into account the principle of equal pay for equal work by women and men. Fair Traders ensure prompt payment to their partners and, whenever possible, help producers with access to pre-harvest or pre-production financing.

Mindanao Times, a regional paper in the Philippines, has recognized CFP’s role in advancing just-peace and fair trade among the First Nations in our land.

For more information, please visit our website.

Permanent link to this article: https://waves.ca/2011/05/09/blaan-tribe-ships-first-batch-of-coffee-export-to-canada/